网站追求大而全还是小而专?

上一篇 / 下一篇  2008-10-07 15:37:59

新起点在为客户做网站策划时,客户大都喜欢大而全,栏目内容越广泛越好,不断提出增补意见。 
  网站果真大而全好吗?
  现实中除新浪、搜狐等少数起步早的上市网站内容旁及体育、新闻、女性、健康等方方面面,确实没多少网站能做到如此。一方面多一个主题就需要增加这方面的人手,包括网络编辑、记者等。而多数网站这方面的人手根本没有或是水准平平,这就注定了网站会失败。
  与其将精力、人力、物力分散,不如集中精力做专做好一个主题。比如中化网就专门致力于化工专业,也取得了非常优秀的业绩。现实中主题单一的专业网站反而都活得比较滋润,而庞大而又人力物力不足的网站多数处在苦苦支撑的地步。
  以租房为例,假如你身在杭州,你会去杭州租房网还是中国租房网查找你需要的资讯?答案是显然的,你会去杭州租房网,而不会去中国租房网。从规模上来说中国租房网要大,但就杭州的租房信息来说,杭州租房网显然更了然当地市场,信息也更丰富。
  大而全意味着你要花几倍甚至几十倍的人力物力,而小而专本身就是特色,所以新起点认为网站策划切忌盲目追求大而全! 
  
  文章来源:http://www.jswit.com/wangzhan/003.htm
  注:本站文章均为新起点技术总监余建祥先生原创文章,转载请注明作者和详细出处,否则谢绝转载!杂志刊载请先与本公司取得联系并获得书面认可文件。 违者本公司保留法律追诉之权力!

Last year, the New York Times published the results of its census analysis stating that 51% of U.S. women live without a spouse. However, Sperling's BestPlaces discovered this might not be the whole story.

"The Times came to some insightful conclusions with their analysis," said Bert Sperling, lead researcher for Sperling's BestPlaces. "We made some different assumptions to more closely reflect our national lifestyle. where fifteen year-old girls aren't commonly expected to get married."

The New York Times used, at that time, the latest demographics from the Census Bureau, including women above age fourteen who were unmarried or separated. Indeed, according tocheap wow golda University of Texas survey, the average age of women at their first marriage is 26.

Sperling's firm looked at similar Census data, but restricted its analysis to single, widowed, and divorced women age 25-64. Without this cap on the age range, places with higher concentrations of elderly people would show a misleading number of single women.

Sperling's conclusion is significantly different than the New York Times. In the 379 metro areas nationwide, 34% of women 25-64 are single.

Despite all the attention to this new milestone forworld of warcraft goldsingle women, the difference between the number of single men and women is not as great as one might think. Nationally, 32% of men are single.


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yhys128的个人空间 引用 删除 yhys128   /   2008-10-12 11:31:51
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